1. Adhesive principle – a response is attached to every stimulus. For every stimulus, there is always a corresponding response.

2. Excitation – also known as the law of acquisition. It occurs when a previously neutral stimulus acquires the property of eliciting the response.

3. Extinction – also called unlearning. This occurs when the conditioned response is no longer elicited by the conditioned stimulus because the conditioned stimulus was constantly presented without the paired stimulus.

4. Stimulus generalization- This happens when the conditional response is not only elicited by the originality conditioned stimulus, but by other stimuli similar to the conditioned stimulus.

5. Spontaneous recovery – a conditioned response which does not appear for sometime, re-occurs without further conditioning.

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